In short

Video production is the process of turning an idea into a finished film, from script through shooting to final delivery. Tugi handles concept development, shooting and post-production in one place for commercials, brand films, music videos and corporate content. Production is based in Istanbul and available across Turkey and internationally.

Most brand videos fail on coordination, not craft. The concept comes from an agency, the shoot from a rental crew and the edit from a third freelancer — and the result loses its direction somewhere in between. Here concept, shoot, edit and colour pass through the same hands, so the tone agreed in the first meeting survives into the delivered file.

I produce commercials, brand films, music videos, corporate content and product films. Because the same person works as cinematographer and DIT on set, the shooting plan is realistic on both the creative and technical side: shoot days, capture format and post schedule are known before the project starts.

Delivery is not a single landscape file. Each project ships a 16:9 master plus vertical 9:16 and square 1:1 cutdowns, so one production budget feeds several channels.

Scope

Video Production
Project typesCommercials, brand films, music videos, corporate films, product videos, social content
Included stagesConcept and treatment, shooting plan, production, edit, colour grading, sound mix, delivery
Delivery formats4K master, 16:9 / 9:16 / 1:1 cutdowns, subtitle file, web-compressed version
CoverageBased in Istanbul; available across Turkey and abroad
Typical timelineRoughly 2–4 weeks from brief to delivery on single-day shoots; varies with scope

How it works

  1. 1. Brief and concept

    Audience, channel and budget are agreed. The idea becomes a written treatment with references and a defined visual direction.

  2. 2. Pre-production

    Shooting plan, location, crew, equipment list and schedule. The budget is locked here — no surprise line items on set.

  3. 3. Production

    Cinematography and on-set data management run together. Every card is verified into checksummed backups before the day wraps.

  4. 4. Post-production

    Edit, colour grading, sound and graphics. Two revision rounds after the first cut are standard.

  5. 5. Delivery

    Master file and every channel cutdown, handed over with the source project.

Frequently asked questions

How is video production priced?

Three things drive the price: number of shoot days, crew and equipment size, and depth of post-production. A single-location product video and a multi-location commercial are not the same budget. You get an itemised quote once the brief is in.

Can I book only the shoot, or only the edit?

Yes. If your own crew shot the material, you can commission edit only, colour grading only, or both. Shoot-only bookings work the same way.

Do you shoot outside Istanbul?

Yes. Istanbul is the base, but shoots run across Turkey and internationally. Travel and accommodation appear as separate line items for out-of-city work.

Do I keep the raw footage?

On request, raw files and the edit project are delivered to you. This is agreed in the contract up front, so there is no archive hunt later.

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