AI-Assisted Design
Campaign and Branding
Creative Direction and Image Production
In short
I produce campaign imagery and visual identity work for brands. The goal is for a campaign to look consistent across storefront, advertising and social channels, instead of separate disconnected creative being made for each one.
The most common failure in a campaign is producing separate creative per channel, leaving the brand looking slightly different everywhere. In this work campaign imagery is derived from one visual system: the same colour logic, typography and product presentation hold on the storefront and in the ad.
Image production runs on a workflow combining photography and AI tools — hero images from a shoot, variations from generation. That is what makes the creative volume a campaign needs affordable.
Credits
| Role | Creative direction and image production |
|---|---|
| Channels | Storefront, advertising, social |
| Sector | Fashion and retail |