Services
E-Commerce
Launching a store is easy. Launching one that sells is the job.
In short
E-commerce services cover store setup, product content production, search-optimised category and product page structure, and conversion optimisation. Tugi delivers this alongside product photography and video production. Live projects include sorellaabiye.com and perzoni.com.tr.
An e-commerce site's problem is almost never the design. If traffic is not arriving, the cause is category and product pages that were never structured for search. If traffic arrives but nothing sells, the cause is product imagery, description quality and checkout flow. These are two different jobs and they get solved separately.
On setup, that means product and category architecture, filters, payment and shipping integrations. On SEO, it means real content on category pages, Product structured data (price, availability, reviews) on product pages, and fixing pagination, canonical and variant issues — the technical faults that quietly cost e-commerce sites the most traffic.
Imagery is the weak link in most stores. When product photography and video come from the same place, the storefront and the ad creative are fed by one shoot, which collapses two agency budgets into one line. The Sorella Abiye and Perzoni projects were produced this way.
Scope
| Setup | Store build, category and product architecture, filters, payment and shipping integration |
|---|---|
| E-commerce SEO | Category content, product page optimisation, Product / Offer structured data, pagination and canonical handling |
| Content production | Product photography, product video, campaign imagery, social creative |
| Conversion | Product page layout, cart and checkout flow, mobile experience, trust signals |
| Live work | sorellaabiye.com, perzoni.com.tr |
How it works
1. Store and catalogue audit
Product count, variant structure and category logic are mapped. Existing stores get a technical audit.
2. Architecture
Category tree, filters and product template are built with a search-friendly URL structure.
3. Content and imagery
Product shoots, descriptions and real category page content.
4. Technical SEO and structured data
Product, Offer and BreadcrumbList markup added; pagination and variant canonicals corrected.
5. Measurement and iteration
Analytics and conversion tracking installed; product page and checkout improved against the data.
Related work
Virtual Try-On
AI-assisted product imagery for fashion and e-commerce, generated across models, poses and settings.
Web Design and DevelopmentE-Commerce Projects
Live e-commerce stores: build, product content and search architecture.
Creative Direction and Image ProductionCampaign and Branding
Campaign imagery and a visual identity that stays consistent across channels.
Frequently asked questions
Which e-commerce platform do you work with?
Platform choice follows product count, variant complexity and your team's technical comfort. Hosted platforms launch faster; custom builds are more flexible. The decision is made together at kickoff.
I already have a store — can you improve it without a rebuild?
Yes. On most projects the highest return comes from fixing technical SEO faults and replacing product imagery on the existing store. Audit first, then a prioritised list.
Do you produce product photography and video too?
Yes, through the production side. One shoot feeds storefront imagery, ad creative and social content.
How long until e-commerce SEO shows results?
Technical fixes usually show within a few weeks. Rankings that need category content and authority realistically take 3–6 months. Be sceptical of anyone promising faster.