Brand Campaign
Dove & Vogue — #BeniEtiketlemeyiBırak
Video Production and Colour Grading
In short
I handled video production and colour grading for Dove's #BeniEtiketlemeyiBırak campaign. The work centred on natural skin tones that support the campaign's message and a colour language consistent with brand identity across every asset.
On brand campaigns, colour work is measured by accuracy and consistency rather than invention. Skin has to read as skin, brand colours have to land on their guideline values, and the image has to hold on whatever screen it opens on.
Because the campaign was itself about appearance and labelling, skin tone handling carried extra weight here: showing skin accurately rather than "fixing" it was the only treatment consistent with the message of the work.
Credits
| Brand | Dove |
|---|---|
| Campaign | #BeniEtiketlemeyiBırak |
| Role | Video Production, Colour Grading |