About
Where cinema, colour, technology and digital production meet.
In short
Tugay Yıldırım (Tugi) is an Istanbul-based cinematographer, colourist and digital imaging technician (DIT). He has worked as a DIT across film, television and commercial productions in Turkey, and as cinematographer, editor and colourist on music videos, live performances and brand campaigns. He also builds web and e-commerce projects.
I started on set as a digital imaging technician (DIT). Because that role owns the technical safety of the image, it teaches two things: how to build a system, and how to leave no margin for error. Working with the knowledge that one card formatted without verification can erase an entire shooting day shaped the approach to everything I have done since.
The work widened into cinematography, editing and colour grading. I worked in those roles on Ozbi's live performance series, Diplomat's music video and Dove's #BeniEtiketlemeyiBırak campaign.
Alongside that, I build web and e-commerce projects. The two are less distant than they look: if you shoot a brand's video and also build the site it lives on, you get to decide how the image is presented and how fast the page loads at the same time. sorellaabiye.com and perzoni.com.tr came out of that overlap.
More recently I have been testing generative AI inside a production workflow — not as a marketing line, but to see whether it genuinely saves time at concept and previsualisation stage. The current answer is clear: useful at the decision stage, not yet at delivery.